Reggie Jin

Managing Director, China

Reggie has over 14 years of experience in market research, consumer insight and strategic planning. His experience in both research and advertising agencies has given him unique expertise in turning data into insight to help clients develop efficient marketing strategies.

Starting his career at ACNielsen, he then joined to Ipsos, where he set up the Novaction & Vantis sector in the China market.  Moving over to the client-side, Reggie became Intelligence and Planning Manager at De Beers Group Marketing.

Prior to Added Value, he worked for Lowe (a 4A advertising agency) as Planning Director.

Panos Dimitropoulos

Account Director of Cultural Insight, China

Panos sees the world strictly through semiotic lenses, combining academic knowledge on cultural studies with his vast experience of branding and conceptual copywriting.

Prior to Added Value, he worked for a number of advertising agencies such as Bates, Y&R, Spirit and Leo Burnett.

Since joining Added Value, he has led complex cultural insight analyses and offered strategic, branding and creative recommendations for major brands including Unilever and Diageo in China and PepsiCo and Kraft in the UK.

Extending his interest in culture beyond work, he also organizes art exhibitions in places like London, Venice and Copenhagen.

Shanice Lam

Director, Qualitative

Shanice graduated from University of Mississippi, USA as a degree holder in Business Administration and major in Marketing.  She is a curious and creative person and often find her inspirations from cultures, arts, architectural designs and consumer behaviors. She also has an eye for the intriguing and fast-changing fashion scenes from near and abroad.

She specializes in brand positioning, segmentation, marketing and communications to innovation explorations where she has been working with Fortune 500 companies to better connect with Asian consumers from Greater China to South East Asian countries.

Shanice joined Added Value Shanghai in 2014 and has developed many of our significant client relationships: Ferrero, Unilever, AB InBev, Levi’s, Godiva, etc.

Claire Martin

Director, China

Claire has over 12 years of qualitative insight experience across a diverse range of categories including FMCG, media and telecommunications.

Her Added Value career started in the Sydney office before moving to Oracle Added Value three years later. She is particularly skilled at market understanding, brand positioning and NPD work and delivers ‘tick-able’ insights that inspire and live through the business as well as actionable recommendations.

Claire is also the co-founder of an NGO in Nepal which runs five schools and a health centre in the Ramchapp District.

Marcus Pritchard

Director, Quantitative

Marcus is a graduate from UNSW in Social Sciences and a passionate insight generator.

With 18 years of insight generation & strategic planning experience accumulated across Asia, USA & Australia, he is an expert at creating insights that impact businesses and generate growth. He is passionate about all things digital and technology focused, guiding blue-chip companies through change as their markets and opportunities expand across the globe.

His career has spanned innovation at Telstra (Australia), media, pricing and segmentation at Nielsen (USA) and business development at TNS (Australia).

In his spare time, he loves being a dad to two amazing little people and navigating his way around any golf course that he can!