Manage brand performance
Brand Navigator. Our brand equity management approach that measures the equity, magnetism and cultural vibrancy of your brand. And draws on a database of more than 5,000 brands from 50 countries to identify concrete ways to adjust your marketing mix for more brand impact.
Drive beyond 'Vorsprung durch Technik'View Case Study
Building brand equity for France’s favourite fromageView Case Study
How to keep a brand on trackView Case Study