Featured Posts

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

Latest Posts

How health brands are using Instagram to become part of new cultural conversations

23 Feb 2017 | Added Value

How health and wellbeing brands are using visual social media to become part of new cultural conversations.

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

SampleCon 2017: The great sample debate

30 Jan 2017 | Added Value

The sample landscape will continue to evolve as disruption becomes the norm

Travel the world: Bringing the world of User-Generated Content to life

27 Jan 2017 | Added Value

We uncovered four high-level motivations for traveler content creation.

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

La France, l’autre berceau de l’iconicité

26 Jan 2017 | Added Value

Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.