Latest Posts

Serving The Squeezed Middle

06 Dec 2017 | Added Value

As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible

Purpose Driven Brands

27 Nov 2017 | Added Value

Five purpose driven brands picked for the November 2017 issue of Branding For Good.

Social Good Innovations

27 Nov 2017 | Added Value

5 social good innovations picked for the November 2017 issue of Branding For Good

Climate ChangeD.

17 Jul 2017 | Added Value

Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’

The new politics of branding

14 Mar 2017 | Added Value

A brands’ position on a given political issue should weigh four key considerations.

Social Good Innovations - March 2017

14 Mar 2017 | Added Value

Five social good innovations curated by our Branding for Good team.

Branding for Good - Issue 47: Behavioral Economics

18 Jan 2017 | Added Value

This month we will talk about how brands are leveraging the principles behind Behavioral Economics to drive change for the better.

Brands nudge their way towards goodness

12 Dec 2016 | Added Value

Behavioral economics can lead to more positive outcomes for both brands and society.

Social Good Innovations - November 2016

15 Nov 2016 | Added Value

From a biodegradable water bottle made of seaweed to a new line of swimsuits created from a vinyl textile produced from recycled fishing nets, discover 5 social good innovations;

Brands Lean in to Diversity

02 Aug 2016 | Leslie Pascaud

Brands across categories and countries are grappling with how to address cultural issues such as race and identity.

Social Good Innovations - August 2016

02 Aug 2016 | Leslie Pascaud

Discover five July social good innovation selected by our Branding for Good team.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Social Good Innovations - April 2016

07 Apr 2016 | Leslie Pascaud

From 3D printed water pipes to an app that helps deliver a baby, discover five social good innovations…

Branding for Good: Issue 44

15 Jan 2016 | Leslie Pascaud

Climate Change: From Rhetoric to Action.

Climate Change : The Slow But Steady Shift From Rhetoric To Action

15 Dec 2015 | Leslie Pascaud

This month’s Branding for Good newsletter focuses on the Climate Change treaty just concluded in Paris

Social Good Innovations - December 2015

14 Dec 2015 | Added Value

From pedaling for power to a new kind of fashion app, discover five social good innovations…

Today’s Brands Address Global Water Crisis with Win-Win Strategies

21 Sep 2015 | Leslie Pascaud

Take a look at the brands and businesses at cutting edge of the emerging water-stewardship phenomenon.

Social Good Innovation - September 2015

14 Sep 2015 | Added Value

Five Social Good Innovation

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Climate Change has a New Celebrity Spokesperson: The Pope

16 Jul 2015 | Leslie Pascaud

Pope Francis speaks out on the moral imperative to address climate change.

Social Good Innovations - July 2015

15 Jul 2015 | Added Value

From growing health food in your living room to on-demand car cleaning, discover five social good innovations

The 4 Principles of Purpose Branding

01 May 2015 | Added Value

Caring is cool. What are the key principles of true purpose branding?

Branding for Good - Issue 41

30 Apr 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Social Good Innovations - April 2015

08 Apr 2015 | Added Value

Discover 5 surprising innovations from pee-powered lighting to a water-filtering pool set in the middle of NY’s East River.

Empowering Women One Brand at a Time

08 Apr 2015 | Leslie Pascaud

Fed up with everyday sexism and empowered through technology, women are speaking up across all sectors, countries and societies.

Branding for Good - Issue 40

26 Feb 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Branding for Good - Issue 40

26 Jan 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Smart Data at the Heart of Pro-Social Brands

23 Jan 2015 | Leslie Pascaud

Brands are increasingly reliant on data-driven intelligence for successful business decisions.

Social Good Innovations - January 2015

20 Jan 2015 | Added Value

Five social goods innovations

Branding for Good: Issue 39

23 Oct 2014 | Added Value

This issue takes a look at the growing field of impact investment where we are seeing an encouraging show of disruptive innovation.

5 Eco Innovations - October 2014

07 Oct 2014 | Added Value

Donate your excess calories to the hungry, Coffee Wastewater powering villages and much more…

When Money Packs a Positive Punch

06 Oct 2014 | Leslie Pascaud

We take a look at the burgeoning field of impact investment where disruptive innovation is taking place at an accelerated pace.

It’s Time to Change

03 Oct 2014 | Added Value

The time is ‘ripe’ for the food industry to innovate.

A Food Waste Reduction Movement Gathers Steam

24 Jul 2014 | Leslie Pascaud

The time is ripe for leaders in the food industry to innovate when it comes to food waste, a growing consumer concern…

Branding for Good - Issue 38

17 Jul 2014 | Added Value

Purpose brands on the rise: our Branding for Good newsletter on hot trends in purpose branding and eco innovations.

Brands that Tackle Food Waste can Woo Consumers

23 Jun 2014 | Leslie Pascaud

It is time for mainstream food brands to get creative to drive both internal & consumer food-saving behaviors.

5 Eco Innovations - June 2014

23 Jun 2014 | Added Value

5 eco innovations brought to you by the Branding for Good team.

Eco Innovations - March 2014

27 Mar 2014 | Added Value

Eco-friendly jeans made out of marine pollution, a rechargeable battery and much more…

3D Printing – Creative Disruption or Dystopia?

27 Mar 2014 | Added Value

Added Value’s sustainable marketing news: climate change, eco innovations, 3D printing and much more…

Branding for Good - Issue 37

27 Mar 2014 | Added Value

Added Value Group’s sustainable marketing news: purpose driven brands, eco innovations and much more…

Be the Difference

06 Jan 2014 | Added Value

How a small team of employees, drawn from all skill levels, set out to inspire and ignite the Added Value UK business to Be the Difference…

Branding for Good - Issue 36

26 Nov 2013 | Added Value

Welcome to Added Value’s newsletter focused on Sustainable marketing: the challenges, opportunities, our solutions and points of view.

Brands Tackle Millennium Goals

04 Nov 2013 | Camilla Fanning

Is the eradication of poverty the sole responsibility of government or do the world’s citizens – businesses, brand custodians and even consumers – have a role to play?

Eco Innovations - November 2013

04 Nov 2013 | Added Value

Our pick of sustainable innovations making an impact around the world.

Branding for Good - Issue 35

20 Aug 2013 | Added Value

Sustainable marketing: the challenges, opportunities, our solutions and points of view. On the brand front, initiatives that benefit the environment continue to dominate.

Eco Innovations - July 2013

31 Jul 2013 | Added Value

Some recent examples of ecological sustainability through innovations.

Dollars and Sense

31 Jul 2013 | Leslie Pascaud

Conscious capitalism is the new buzzword. A kind of a corollary to the sustainability movement, the concept places emphasis on purpose beyond profits.

Innovation Inspiration : Collaborative Consumption

02 Jul 2013 | jhall

Collaborative consumption is a class of economic arrangements in which participants share access to products or services, rather than having individual ownership.

Branding for Good - Issue 34

17 Apr 2013 | Added Value

Spotlight on a new kind of Soda war, five eco innovation and much more.

Sodas on the Defensive

11 Apr 2013 | Leslie Pascaud

Soda brands are facing challenges not just from the media, but from healthier beverages and non-traditional carbonated soft drinks.

Eco Innovations - April 2013

11 Apr 2013 | Added Value

Five Eco Innovations

THE BATTLE OF THE BRANDS: Winners and Losers in the Culture Wars

20 Mar 2013 | Added Value

Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report.

Branding for Good - Issue 33

17 Dec 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco Innovations - December 2012

13 Dec 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Meaning of Sustainability in South Africa

13 Dec 2012 | Inka Crosswaite

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Going to Bolivia with UNICEF for Brighter Futures

13 Nov 2012 | Marina Cozzika

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

UNICEF Field Trip Part 2: Adolescents in Conflict with the Law

04 Nov 2012 | Marina Cozzika

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

UNICEF Field Trip Part 1: Bolivia

03 Nov 2012 | Marina Cozzika

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Case Study : Making Herta a leader in Sustainable Packaging

13 Sep 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding For Good - Issue 32

03 Jul 2012 | Marina Cozzika

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Natural Beauty Revolution

22 Jun 2012 | Added Value

Natural and organic cosmetics are booming. According to Kline Group*, these segments are growing at twice the rate of classic cosmetics in the US and Europe, faster still in Asia and will continue to do so through 2016.

Eco innovations - June 2012

20 Jun 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Webinar invitation : The silent revolution in Beauty and Hygiene

15 Apr 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good NEWS - Issue 31

15 Mar 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco Innovations - March 2012

15 Mar 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Using Culture as an environmental ‘call to arms’

14 Mar 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Could the post 90s be China’s environmental saviours?

14 Mar 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Petit-déjeuner présentation - Hygiène et beauté : la révolution silencieuse

14 Mar 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Danone's Recipe for Sustainable Innovation

11 Jan 2012 | Added Value

Danone is a model for best practice in sustainable innovation.

Branding for Good NEWS - Issue 30

08 Dec 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Could Sustainability be the Future of Luxury?

07 Dec 2011 | Added Value

So should the luxury industry admit defeat and never embrace sustainability? We think not.

Eco Innovations - Dec 2011

24 Nov 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Good for us is good for business.

01 Aug 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Sustainability in marketing: Our corporate responsibility

13 Jul 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Practical Guide for Responsible Marketing

07 Jul 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good NEWS Issue 29

06 Jul 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco Innovations - July 2011

06 Jul 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Start today

06 Jul 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Social marketing: the next big wave

06 Jul 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

What Corporate Sustainability Looks Like in Western Europe

23 May 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good NEWS Issue 28

20 Apr 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco Innovations - April 2011

20 Apr 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Six “S’s” of the new Anti-waste Economy

20 Apr 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Innovation Can Change the World

17 Mar 2011 | Added Value

Our ability to adapt and evolve to a changing environment will propels us forward. And as any follower of Darwin knows, only the fittest survive.

Branding for Good NEWS Issue 27

23 Feb 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Shared value delivered simply: a reconnection with society

23 Feb 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco Innovations – February 2011

16 Feb 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Guilt-free green

16 Feb 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Great Inventions Can Be Small

17 Nov 2010 | Leigh Marinner

Inventions have often come to seem like huge undertakings. This list just goes to show you can still break a particular problem down and invent a small piece that can have a huge impact.

Artifacts & Social Histories

15 Nov 2010 | tommy

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good NEWS Issue 26

11 Nov 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Social Innovation

11 Nov 2010 | Added Value

Environmental Director for the Danone Group, shares with us his conviction that social innovation is the way of the future and will deliver concrete benefits for Danone, its partners and the planet.

Eco Innovations – November 2010

11 Nov 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The sustainable train is far from at a standstill

11 Nov 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Could marketing help prevent the spread of HIV?

26 Oct 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Sustainable innovation: marketers should dial down the fluff

13 Oct 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Pepsi doing good- Camp Okizu

12 Oct 2010 | Leigh Marinner

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good NEWS Issue 25

13 Sep 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco Innovations - September 2010

13 Sep 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

German Consumers want more Ethical Behaviour from Brands

13 Sep 2010 | Added Value

Our recent German consumer study, confirms a shift from ‘green’ to ethics…

Rights for people - rules for business

13 Sep 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Leslie Pascaud keynote speaker at Brands and Branding for Good Conference

09 Sep 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Nature of Wicked Problems

07 Sep 2010 | Darrel Rhea

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Can Design Save the World?

06 Sep 2010 | Darrel Rhea

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Dear Twitter

20 Jul 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Watch out for the Millennials

16 Jul 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News issue 24

14 Jun 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco innovations Branding for Good News Issue 24

14 Jun 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Sustainable marketing on the African continent

11 Jun 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Is Creative Advertising Good Enough?

11 Jun 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Inspired by the Journey

10 Jun 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Power of AND

08 Jun 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Sustainable Brands 2010

06 Jun 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Building brand value thru new CSR platform

27 May 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Why you can’t afford to miss going green

25 May 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Insights from “other” green segmentation studies

21 May 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The potential for mobile apps to drive green behavior

11 May 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Engaging Consumers in a “Green” Lifestyle: insights from recycling

05 May 2010 | Kelli Peterson

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Andrea Ellens interviewed by eNews on Branding for Good

15 Apr 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Unilever Case Study: Every Cuppa Counts

18 Mar 2010 | Added Value

We helped PG Tips and Lipton create distinct and memorable campaigns to communicate their commitment to a better way of producing tea.

Eco Inovations - March 2010

12 Mar 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good Newsletter Issue 23

12 Mar 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Closing the half a billion dollar gap for UNICEF

12 Mar 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Social Sustainability – Feeding a new generation

12 Mar 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 22

23 Dec 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Eco Innovations - December 2009

23 Dec 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 22 - Expert's View

22 Dec 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 22 - Editor's Column

22 Dec 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

"Branding for Good": sustainable growth for brands and businesses

29 Oct 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 21

21 Jul 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Bfg News Issue 21 - Eco Innovations

21 Jul 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 21 - Expert View: Your small cup can make a big difference

21 Jul 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 21 - Editor's Column: Where to sustainability?

21 Jul 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 20

20 May 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 20 - Eco Innovations

20 May 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 20 - Expert View: technology innovation

20 May 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 20 - Editor's Column: Diving into water sustainability

20 May 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 19

19 Mar 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 19 - Editor's Column: Tackling the issues

19 Mar 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 19 - Expert View: Tipping the balance

19 Mar 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 19 - Eco Innovations

19 Mar 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 18

18 Jan 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 18 - Editor's Column: Good for Business

18 Jan 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 18 - Expert View: Sustainability Key to Success in Leaner Times

18 Jan 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 18 - Eco Innovations

18 Jan 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Archive of Points of View

01 Jan 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 17

17 Dec 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 17 - Editor's Column: The time to innovate is now

17 Dec 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 17 - Expert View: Innovation Challenge

17 Dec 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 17 - Eco Innovations

17 Dec 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 16

16 Oct 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 16 - Editor's Column: The Greening of US Politics

16 Oct 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 16 - Expert View: Building a Brand, and a Movement

16 Oct 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 16 - Eco Innovations

16 Oct 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 15

15 Sep 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 15 - Editor's Column: Entering into a Sustainable Dialogue with your Consumers

15 Sep 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 15 - Expert View: Product roadmapping - driving sustainability

15 Sep 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 15 - Eco Innovations

15 Sep 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Value and Sustainability: A Tension in Consumer Behaviour?

17 Jul 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 14

14 Jul 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 14 - Editor's Column: The Green Label

14 Jul 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 14 - Expert View: Carbon Trust Carbon Reduction Label

14 Jul 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 14 - Eco Innovations

14 Jul 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

"Megatrend CSR?"

16 Jun 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 13

13 Jun 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 13 - Editor's Column: The value equation with sustainability built-in

13 Jun 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 13 - Expert View: Change marketing – a different kind of conversation with customers

13 Jun 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 13 - Eco Innovations

13 Jun 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 12

12 May 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 12 - Expert View: BSkyB explains how to be green and lean

12 May 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News - Issue 12 Editor's Column: Virtuous circle propelling change

12 May 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 12 - Eco Innovations

02 May 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 11

01 Apr 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 11 - Eco Innovations

01 Apr 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 11 - Expert View: Greening the Energy Industry

01 Apr 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 11 - Editor's Column: Sustainable Fashion

01 Apr 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Brand Feel - The CSR-feeling for Government, NGO's and companies

14 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 10

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 10 - Editor's Column: Starting the Responsible Brand Journey

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 10 - Summit Soundbites

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good Summit 2008

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 10 - Expert View

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Le tematiche etiche salgono nelle priorità dei consumatori

06 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Ethical issues move up the consumer agenda

06 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Body Shop praised by consumers as brand with best reputation in Britain

06 Mar 2008 | Added Value

The research asked consumers in the UK to spontaneously name the brands that had the worst and best image in terms of corporate reputation.

Branding for Good Summit 2008: The Panel Debate

06 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

British taking steps to become more responsible consumers

29 Feb 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good - Issue 9

09 Feb 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 9 - Eco Innovations

09 Feb 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 9 - Editor's Column: Responsible from the Inside

09 Feb 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 9 - Expert View: Marks & Spencers' sustainable strategy

09 Feb 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 8

08 Jan 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 8 - Eco Innovations

08 Jan 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 8 - Editor's Column: Brand Authenticity in the Financial Sector

08 Jan 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 8 - Expert View: HSBC’s commitment to tackling Climate Change

08 Jan 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 7

07 Dec 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 7 - Expert View: Al Gore's point of view

07 Dec 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 7 - Editor's Column: Wake up

02 Dec 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 6

06 Nov 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 6 - Eco Innovations

06 Nov 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 6 - Expert's View: Corporate Responsibility

06 Nov 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 6 - Editor's Column: Avoiding the Greenwash

06 Nov 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Added Value partners with Sainsbury’s on ethical innovation

16 Oct 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 5

05 Oct 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 5 - Expert View: Ten top tips for sustainable innovation

05 Oct 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 5 - Eco Innovations

05 Oct 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 5 - Editor's Column: Green Innovation

05 Oct 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

CSR put to the test

16 Sep 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Why ethical brand management should be more than just a fashion theme

16 Sep 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 4

04 Sep 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 4 - Eco Innovations

04 Sep 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 4 - Expert View: Consumer Empowerment and the Digital Influence

04 Sep 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 4 - Editor's Column: Brand authenticity and the Digital Influence

04 Sep 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

CSR - Comparison across different countries

20 Aug 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

CSR: Just Sparkasse points

16 Aug 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Tackle climate change with the 3R’s: Reduce, Reuse, Recycle

02 Aug 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Icon Internal Study "CSR on the testbed"

13 Jul 2007 | Added Value

Corporate governance, corporate social responsibility, corporate citizenship, corporate image – all things “corporate” are high on the agenda. When the turnover of WalMart is as high as the gross domestic product of Denmark, when the top 200 companies represent a quarter of all global economic activity, when more than half of the top 100 economic powers are companies and only the remainder are countries, it is about time that we start wondering what responsibilities companies have, what they should have and what they actually take responsibility for.

Branding for Good News - Issue 3

03 Jul 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 3 - Expert View: Sustainable Packaging Strategies

03 Jul 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 3 - Eco Innovations

03 Jul 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 3 - Editor's Column: The rise of the 3R’s on the marketing agenda

03 Jul 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 2

02 Jun 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 2 - Eco Innovations

02 Jun 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 2 - Editors Column: Are technology companies lagging behind in the race to fight climate change?

02 Jun 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 2 - Expert View: Partnering with an NGO

02 Jun 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Insights into CSR – Who are the Leaders of our Global Village?

15 May 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue - Eco Innovations

01 May 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 1 - Expert View: Carbon Labeling

01 May 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 1 - Editors Column: Climate Change Takes Centre Stage

01 May 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good: The Paris Event

28 Apr 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

SA brands: get real

27 Apr 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Climate Change Bill: Marketing needs to act

19 Mar 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good Summit 2006: Innovation inspired by climate change

01 Nov 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]