Latest Posts

Diversity in the 21st Century

26 May 2017 | Added Value

Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change

FragmentNation 2016: From color blind to color brave

05 Dec 2016 | Added Value

Brands must be brave about social issues that minorities care about.

Brands Lean in to Diversity

02 Aug 2016 | Leslie Pascaud

Brands across categories and countries are grappling with how to address cultural issues such as race and identity.

The Key to Connecting with Health Conscious Chinese

26 Oct 2015 | dimitropoulosp

Culturally tuned brands are interacting with consumers in new ways, places and moments by telling stories that are part of culture.

TV Land's Dukes of Hazzard Slippery Slope

20 Jul 2015 | spalacios

How do we understand, address and experience our past?

Ethnic Relations Are the 'Best They Ever Have Been', Which Is Why There Is So Much Acute Tension

06 Feb 2015 | spalacios

The rise in, and cultural acceptance of. inter-ethnic relationships is just one signal that things have changed for the better.

The Revival of African Aesthetics

19 Nov 2014 | leshiloth

African aesthetic may be the very next big thing

Hispanics Seeking Hispanics at the Movies?

27 Aug 2014 | spalacios

Stephen Palacios asks are Hispanics seeking Hispanics at the movies?

Millennial Latinas Are Optimistic And Tweet About It

15 May 2014 | Added Value

Millennial Latinas see themselves finding much greater professional and financial success than their parents.

Cheerios Embraces Ethnic Norm Shifting, But There Are Brand Missteps

07 Feb 2014 | spalacios

As the dust settles on this year’s SuperBowl ads, what can brands learn from ethnic norm shifts?

ANA Multicultural Marketing Thought Leadership Forum Hosted by MillerCoors

14 Mar 2013 | Added Value

Stephen Palacios, speaker at the ANA Multicultural Marketing Thought Leadership Forum hosted by MillerCoors

The Super Bowl Ads Where Ethnic Elbowed In

14 Feb 2013 | martinrp

One way we might judge this year’s Super Bowl ads is by how much they reflect a total-market view of the world.

How Do You Solve a Problem Like Maria?

30 Jan 2013 | martinrp

Today in the United States the problem is that kids would more than likely be fatherless, and more and more Maria’s are having children without getting married.

Efficiency or Effectiveness?

10 Dec 2012 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Note to Republican Party: It's Not Immigration

27 Nov 2012 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

A word with... De Beers Forevermark

05 Oct 2012 | Added Value

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

AdWeek panel: “Bridging the Gap Between Cultures and Brands: The Ultimate Power Trip"

25 Sep 2012 | Added Value

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Growing Pains for a Total-Market Approach to Diversity

13 Jul 2012 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

"Minority Majority" Is Front Page News: George Carlin Would Be Proud

06 Jun 2012 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Reconciling the Pros and Cons of Hispanic Online Research

09 May 2012 | Miguel Winebrenner

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Conditions Are Perfect For Bilingual Education - So Why Is It In Decline?

25 Apr 2012 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

One Child Policy 2.0: outlining the implications for marketers

20 Apr 2012 | Added Value

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

What Do Bicultural Hispanic Women Want…and Why Should You Care?

18 Apr 2012 | Daniela Rubio

Bicultural Hispanic women are fully capable of navigating between two cultures and thriving in them. These characteristics are what make this group so unique and interesting.

Using Culture as an environmental ‘call to arms’

14 Mar 2012 | Added Value

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Could the post 90s be China’s environmental saviours?

14 Mar 2012 | Added Value

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Shifts in Multicultural Marketing Are Affecting Agency Roles

13 Mar 2012 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness

09 Mar 2012 | Miguel Winebrenner

Miguel Gomez Winebrenner asks what the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness

Enter the Dragon

01 Feb 2012 | Added Value

As the economic might of China grows, so too does the ambition of Chinese brands to expand internationally.

Nuestro Futuro: Hispanic Teens in Their Own Words

30 Sep 2011 | Added Value

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Multicultural Is the Wave of the Future

28 Sep 2011 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Let's Revisit Good Intentions

16 Sep 2011 | martinrp

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

Hispanic Cyberstudy 2010

30 Jan 2011 | Added Value

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often feel like a box ticking exercise: inauthentic, outdated and uninformed. And yet when the entertainment industry tackles diversity it is transformed. #OscarsSoWhite […]

New Research Defines Cultural Openness and its Impact on Marketing Strategy

13 Jan 2011 | Added Value

Edelman Hosts Cheskin Added Value and The Futures Company Panel Discussion on the Influence of Ethnic Identity on Consumer Behavior.