Latest Posts
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
Part 3: Top Tips to Improve Brand Efficiency in China
03 Feb 2016 | Added Value China
Understanding how the positioning could translate into local culture will provide brands with a strong platform for success.
Part 2: Innovating Your China Brand Strategy (360 approach)
03 Feb 2016 | Added Value China
Implementing an effective brand strategy is vital for both global and Chinese brands.
Part 1: Optimizing China Market Entry for Brands
03 Feb 2016 | Added Value China
China market continues to be an immense challenge for brands.
How Can Premiumization Help Brands to Solve Marketing Challenges? - Part 2
17 Nov 2015 | Added Value China
Cultural strategy plays a key role.
China Perspective: Pixelating the streets - the new digital outdoor
15 Oct 2012 | Nic Bulois
Innovate, don’t imitate - and keep it culturally relevant
11 Oct 2012 | Added Value
New Report: Unlocking Brands’ and Retailers’ Potential during China’s "Golden Week's" Chaos
19 Sep 2012 | Added Value
Nations Vie For Chinese Visitors As Tourism Becomes Status Symbol
02 Jul 2012 | Added Value
Marketers' Toolbox: The Power Of The Road Trip In China And India
25 Apr 2012 | Added Value
China’s online users welcome “difficult times during an economic downturn.”
27 Feb 2009 | Cynthia Chan
How did China brand itself with the Olympic Games opening ceremony?
12 Aug 2008 | Cynthia Chan
Emerging environmental awareness in China
06 Jul 2007 | Cynthia Chan
Emerging Markets Digital Ethno Series: China's Dreams
20 Mar 2007 | Cynthia Chan
Why We Like Emerging Markets
13 Mar 2007 | Added Value
It happens once every 600 years
20 Feb 2007 | Terri Ducay
Shopping in China
02 Jan 2007 | Cynthia Chan
Who You Know
21 Dec 2006 | LiAnne Yu
The Growth of Chinese Design
15 Dec 2006 | Cynthia Chan
China's Middle Class
24 Aug 2006 | Cynthia Chan
xin xin renlei
08 Aug 2006 | LiAnne Yu
Guest Blogger: Gordon Gray
26 Jul 2006 | Cynthia Chan
They get to choose
12 Jul 2006 | Cynthia Chan
Multiculturalism in China
10 Jul 2006 | LiAnne Yu
Beckham’s missing in action in China
28 Jun 2006 | Cynthia Chan
Compared to the US
27 Jun 2006 | LiAnne Yu
New Culture of Cool
24 Jun 2006 | Christoper Ireland
World Cup's Everywhere in China
11 Jun 2006 | Cynthia Chan
China's window to the world
18 Feb 2006 | LiAnne Yu
Branding Individualism in “Collectivist” Asia
04 Feb 2006 | LiAnne Yu
A New Type of Chinese Hero
31 Jan 2006 | Cynthia Chan
China's brands emerge
06 Nov 2005 | LiAnne Yu
The Value of Meaning in China
02 Oct 2005 | Darrel Rhea
Brandnames in China
04 Aug 2005 | Cynthia Chan
What Does China Want?
25 Jun 2005 | LiAnne Yu
Impossible is Nothing vs. Anything is possible
23 Jun 2005 | Cynthia Chan
Up Close In China
13 Jun 2005 | LiAnne Yu
Beijing -- day two
08 Jun 2005 | Cynthia Chan
Beijing -- day one
06 Jun 2005 | Cynthia Chan
The Chinese Diaspora
06 May 2005 | LiAnne Yu
Multicultural China
02 May 2005 | LiAnne Yu
Faces in China
29 Mar 2005 | Cynthia Chan
The Price of Everything
04 Mar 2005 | Darrel Rhea
Reporting from China
17 Feb 2005 | Christoper Ireland
Blogging in China-the “bo ke” revolution
30 Jan 2005 | LiAnne Yu
Made in China vs. Designed in China
27 Sep 2004 | LiAnne Yu
From Mao's little red book to little red phones
01 Jun 2004 | LiAnne Yu