Latest Posts
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
Part 3: Top Tips to Improve Brand Efficiency in China
03 Feb 2016 | Added Value China
Understanding how the positioning could translate into local culture will provide brands with a strong platform for success.
Part 2: Innovating Your China Brand Strategy (360 approach)
03 Feb 2016 | Added Value China
Implementing an effective brand strategy is vital for both global and Chinese brands.
Part 1: Optimizing China Market Entry for Brands
03 Feb 2016 | Added Value China
China market continues to be an immense challenge for brands.
How Can Premiumization Help Brands to Solve Marketing Challenges? - Part 2
17 Nov 2015 | Added Value China
Cultural strategy plays a key role.