Latest Posts
Generations
25 Oct 2017 | Added Value
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
La France, l’autre berceau de l’iconicité
26 Jan 2017 | Added Value
Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.
Branding for Good - Issue 47: Behavioral Economics
18 Jan 2017 | Added Value
This month we will talk about how brands are leveraging the principles behind Behavioral Economics to drive change for the better.
Consumers on Instagram: Through their looking glass
06 Jan 2017 | Added Value
This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.
Looking Back on 2016
22 Dec 2016 | Added Value
5 emerging themes shaped by the events of 2016 & questions every brand should consider in relationship to them
FragmentNation 2016: From color blind to color brave
05 Dec 2016 | Added Value
Brands must be brave about social issues that minorities care about.
Edits: Cultural Value
08 Oct 2016 | Added Value
Cultural Value is rapidly becoming the new currency in marketing and innovation.
5 things marketers can learn from the Pokémon Go Craze
12 Aug 2016 | Added Value
5 marketing tips drawn from the global phenomenon.
Added Value Edits: Navigating the New Social Landscape
03 Aug 2016 | jhall
Read the July edition of Edits on the new social media landscape.
Brands Lean in to Diversity
02 Aug 2016 | Leslie Pascaud
Brands across categories and countries are grappling with how to address cultural issues such as race and identity.
Social Good Innovations - August 2016
02 Aug 2016 | Leslie Pascaud
Discover five July social good innovation selected by our Branding for Good team.
Chatbots And The Future of Conversation Between Brands and Customers
27 Jul 2016 | Andrea Hackett
A POV article on how brands could use new chatbot technology to interact with consumers.
5 Ways to Win With Social Media Strategy
27 Jul 2016 | Added Value
5 strategic tips to help you engage with your consumers via social media.
For the Olympics Brand, Real Risks in Rio and Beyond
21 Jul 2016 | Added Value
Proliferating problems on the ground and anxiety in the air buffet the world’s oldest franchise and challenge its power to unify.
Added Value Edits: Brand Experience Innovation
06 Jul 2016 | jhall
Which companies have made strides in this space and what are the lessons we can draw from these? This month’s Edits moves the conversation forward.
Top 5 Insights for Businesses to Win With the South African Women
30 Jun 2016 | dutlowm
Women make up an increasingly powerful and lucrative target market that cannot be ignored.
Your Brand’s Reputation is Now Out of Your Hands
29 Jun 2016 | Added Value
How the EU referendum result will impact brands.
The 5 “Must Dos” for Successful Brand Experience Innovation
28 Jun 2016 | Added Value
Brand experience innovation is anything a brand does in culture to bring its purpose to life.
Brand Experience Innovation
28 Jun 2016 | smallmans
Brands bring their purpose to life by creating experiences for their consumers.
Remain or Leave: The campaigns as brands
23 Jun 2016 | Paul Cowper
A brand structure breakdown of the EU referendum.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
BrandZ Top 100 Global Brands 2016 - Who's on Top?
21 Jun 2016 | Added Value
Google reclaims from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking.
3 Key Takeaways From Sustainable Brands Conference
21 Jun 2016 | Added Value
Guidance on how to act on and communicate brand purpose to a variety of key audiences.
Gatorade: Fueling Fast and Future-Focused Brand Insights through Automation
15 Jun 2016 | Added Value
Brand inspiration fast.
The Place of Place in Branding
14 Jun 2016 | bakerf
Does it matter where a brand comes from? Or where its products and goods are produced?
Added Value Edits: Brand experience innovation
08 Jun 2016 | Added Value
This month, we look at innovation in the realm of brand experience.
CASE STUDY: M&S Putting Passion back into Promotion
10 May 2016 | Added Value
Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.
The Politicisation of Emojis
10 May 2016 | Added Value
How brands are using emojis to connect with people.
Top Tips to Form a Community for a Cultural Role: Starbucks
27 Apr 2016 | pughi
Starbucks have managed to create unique moments and milestones that their community can share.
Introducing Creating Cultural Value
27 Apr 2016 | pughi
Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.
Small Data: The Tiny Clues That Uncover Huge Trends
20 Apr 2016 | bakerf
Taking a step back from big data
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Top Five Ways to Engage the Mobile Respondent
22 Feb 2016 | Zoe Dowling
Here’s five tips to help you think about getting the most out of your mobile respondent.
Part 3: Top Tips to Improve Brand Efficiency in China
03 Feb 2016 | Added Value China
Understanding how the positioning could translate into local culture will provide brands with a strong platform for success.
Part 2: Innovating Your China Brand Strategy (360 approach)
03 Feb 2016 | Added Value China
Implementing an effective brand strategy is vital for both global and Chinese brands.
Part 1: Optimizing China Market Entry for Brands
03 Feb 2016 | Added Value China
China market continues to be an immense challenge for brands.
Climate Change : The Slow But Steady Shift From Rhetoric To Action
15 Dec 2015 | Leslie Pascaud
This month’s Branding for Good newsletter focuses on the Climate Change treaty just concluded in Paris
Brands Iconicity
30 Nov 2015 | Added Value France
Simply because creating and designing amazing products is not enough anymore for forging an iconicity.
Top 5 Tips to Reach Iconicity
30 Nov 2015 | Added Value France
From connecting to culture to making the most of your history and heritage, here are five ways to help your brand reach iconicity.
Cultural Cool
16 Nov 2015 | Cultural Insight Team
Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.