Travel the world: Bringing the world of User-Generated Content to life
27 Jan 2017|Added Value
Everyday all kinds of people post thousands and thousands of pictures of their lives on social media. By understanding User-Generated visual content, brand owners and their agencies can get an honest, vivid representation of their brands and the competitive context – including quantified thematic areas – and plan how to respond in the new world of consumer-owned brands.
In an exciting initiative, Olapic and Kantar Added Value have teamed up to research and discover what makes people engage with travel visually on social media. As a result, we uncovered four high-level motivations for traveler content creation.
This video brings the world of User-Generated Content to life.prev next