Understanding Women: How Diageo learned to speak in 'unisex'
07 Sep 2015|Added Value
51% of people in the world are women, but Baileys was the only brand in Diageo’s portfolio that recognised them as a consumer. It was time for a new perspective.
Find out how we opened their eyes to what women really want and how we helped them speak to the world without alienating either gender.
Izzy Pugh, Cultural Strategy Director at Added Value, will be speaking alongside Christine McCauley, Diageo’s Global Planning & Research Director, at this years ESOMAR Congress in Dublin, register your place now.
or contact Natalie Graham for more information – firstname.lastname@example.org