Branding For Good: Issue 42

22 Jul 2015|Added Value

Welcome to Added Value’s newsletter focused on Sustainable marketing: the challenges, opportunities, our solutions and points of view.

Climate Change has a new Celebrity Spokeperson: The Pope
This month the spotlight goes to Vatican – where Pope Francis speaks out on the moral imperative to address climate change. While certain US Presidential candidates want the Pope to leave the science of climate change to scientists, Pope Francis (who in fact has a Masters degree in chemistry) begs to differ. Click here to read more…

Social Good Innovations
From growing health food in your living room to on-demand car cleaning, discover five social good innovations…

Purpose Driven Brands
Chipotle Shows Hourly Workers they Mean Business
Chipotle announced at its annual marketing and human resources conference that it will reimburse 90% of benefits like tuition (up to $5250 per calendar year), provide sick pay and paid vacations to all employees with over a year of service as of July 1. These luxuries were previously offered to only salaried workers. Click here to read more…

Bombas Helps Homeless Keep Their Feet Dry
This inventive new sock company has developed a donation sock that meets the needs of homeless people. The donation sock includes an antimicrobial treatment that prevents the growth of fungus, and has reinforced seams to increase the product’s durability. Bombas considers the expense of the sock worth the investment – citing the 80 percent of consumers who are willing to buy a product from an unknown brand if it has strong social and environmental commitments. Conscious consumerism on the rise! Click here to read more…

Making Delhi Safe, One Billboard at a Time
New India based lighting brand Halonix has turned its billboards into street lights in an attempt to make India’s streets safer. Crime against women is on the rise in many Indian cities and poorly lit streets perpetuate the problem. Working with Cheil India Gurgaon, Halonix saw an opportunity to help women feel more at ease by partnering with the Safer City Project -asking the people of New Delhi to identify the city’s darkest, most dangerous streets via a post on the brand’s Facebook page and installing lighting in the place mentioned most frequently. Click here to read more…

Taeq Supermarket Chain helps Brazilians to Recycle from the Start
Vovo de novo is a supermarket program that lets consumers dispose of their packaging before taking the product home. Launched by Taeq, part of GPA/the Casino group which is the biggest private employee in Brazil, Vovo de novo is the first private partnership with Unilever and Procter and Gamble for recycling. The program is managed by people from cooperatives acting as environmental agents. Taeq, one of Brazil’s 50 most valuable brands, found a local supplier capable of converting paper waste into new packaging. As of today, 265 recycling stations are up and running. Click here to read more…

Coffee Vs Gangs Project
Kenco recently launched Coffee vs Gangs – a pilot project to provide young people in Honduras with the opportunity to train as coffee farmers and thus to stay out of the gangs that blight Honduran society. Twenty young people were selected – drawn from the inner city and rural communities. Over the next 11 months, they’ll learn everything from the basics of coffee farming to running their own business. Coffee accounts for 42 percent of all agricultural exports in Honduras, and Mondelēz International, owner of Kenco, is the biggest coffee buyer, accounting for 30 per cent of the coffee exported each year. Click here to read more…

If you’d like to get in touch with us, please email brandingforgood@added-value.com

prev next