How to Get Girls to Become Engineers

22 Nov 2013|Cultural Insight Team

In the torrent of recent gender specific marketing, we have found a light at the end of the tunnel. The toy company Goldie Blox has released a fantastic campaign which brakes down traditional stereotypes towards gendered toys. 

Check it out

Goldieblox have developed interactive books and games which intend to disrupt the pink aisle and inspire the future generation of female engineers. Brilliant news.

Image credit: rollingstone.com / Goldie Blox

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