Case Study : Making Herta a leader in Sustainable Packaging
13 Sep 2012|Added Value
In the world of chilled cold cuts and prepared foods, Nestlé’s Herta brand stands out for sustainability. Herta is devoted to providing safe and sustainable food products to its customers through its “Herta Commits” policy.
Five years ago Herta asked Added Value to help with its sustainable strategy. It was the start of a beautiful partnership.
To unwrap the project we worked with the brand and environmental experts to discover the impacts and opportunities for Herta when it came to sustainability.
Consumer research and Herta’s Life Cycle Analysis confirmed our thoughts. There were two key priorities: environmentally respectful packaging and responsible farming. With these, we had the foundations of a sustainable action plan.
Fast-forward three years to 2010. More research, expert interviews and benchmarks showed us the way for Herta’s sustainable packaging innovation. Herta launched their new recycled packaging for their biggest brand, Le Bon Paris in 2011.
Flying the flag for sustainable packaging in France, Herta is the first French national brand of cold cuts to propose recycled material in their packaging.
We like a challenge (or two in this case!) and to tackle that of responsible farming we explored the sustainable impacts of pig farming with Herta, industry experts and NGO representatives.
And the results? Herta identified the environmental, social and animal welfare options for better farming techniques that will be put into place over the coming years.
How did we Add Value?
We helped Herta discover the consumer’s priorities for sustainability when it came to the brand. This insight has made Herta a leader in sustainable packaging in its home country and now its new farming practices have the brand hoping to become a showcase for best practice in the industry.
Photos of Herta packaging courtesy of Herta company and Nestlé Group.
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