Innovation Inspiration: Social, creative, visionary, global & great

23 Nov 2011|Added Value

What makes great companies great?  Who’s winning in the war for the global middle class?  What is the future of big data? What social strategies work? How can we think more creatively?  And how can we design breakthrough digital products and a better user experiences?  It’s all in this month’s Innovation Inspiration.

How do great companies think differently?
So, what exactly is the purpose of a business? For Milton Friedman, it was pretty clear: corporations exist to serve their shareholders PERIOD. Rosabeth Moss Kanter picks up the baton where others have left off to make the case that truly great companies both deliver the money and serve a higher purpose – when you do the right thing, the money follows.
How great companies think differently.

Can big data be a source of competitive advantage?
Big data is big news, and two articles make the case that corporations are missing what’s in front of their nose. In Accenture and McKinsey feature pieces, the argument goes that businesses can extract significant competitive advantage by harnessing, synthesizing and making data available to all levels of the organization.
How big data can fuel bigger growth.

Are you ready for the era of big data?

What makes a good social strategy?
In 2010, fee-based dating sites grossed $1 billion, and Facebook now has 750 million users. Every company wants a piece of the social action, but who’s doing it well, and why? Writing in the Harvard Business review, Mikotaj Piskorski describes how the winners create genuinely social strategies, while the losers import digital strategies into the social space.
Social strategies that work.

Who will win in the battle for the global middle class?
In 2011, there are 400 million people in the middle classes in Europe, North America and Japan; there are between 300 – 500 million in emerging economies, depending on how you define it. Whatever the precise number is, Booz identifies 3 types of company competing for this huge source of volume: Local Upstarts; Global Aspirants; and Mulitnational Incumbents.
Competing for the global middle class.
 
Where to look for new meaning in the quest for innovation
Instead of looking at existing consumer needs, Phillips Electronics has learnt how to systematically produce what it calls “technological epiphanies” by developing a new vision of user experience, using expert ‘interpreters’ to envision the potential meaning of technologies for consumers. Courtesy of the Harvard Business Review.
Designing breakthrough products .
 
Can creative thinking be deconstructed?
In a blog for the HBR, Tony Schwartz gives an overview of how we’re educated to value left-brain over right-brain thinking. But you can re-learn how to think creatively in 4 stages: Saturation; Incubation; Illumination; Verification.
How to think creatively.  
 
How to turn your iPad into an interactive playmat
Need a gift idea? Then take a look at some great new apps developed by Disney for iPads!
Disney Appmates turn the iPad into an interactive playmat.
 
What makes ads go viral?
And finally…if you want to draw your own conclusions about what gives commercials their talkability, check out the link below.
20 ads that went viral on YouTube.

Written by Jonathan Hall, Managing Diector, Cheskin Added Value.

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