Added Value North America Adds Offer Development Roles
16 May 2011|Added Value
Los Angeles, CA – Added Value North America is enhancing its brand development and innovation consulting services with new offerings and brand strategy tools, and is strengthening its equity in communications and channel strategy. To advance these goals, Added Value has created two new offer development roles and is capitalizing on expertise from its European operations.
Courtney Rothstein, currently Managing Director of Added Value’s New York office, will be taking on the newly created role of Executive Vice President, Domestic Development Director in July 2011. In addition to leading several of Added Value’s largest client engagements, Rothstein will be charged with advancing the creation of proprietary tools and approaches developed from the US, and embedding them throughout the organization. With a particular expertise in the communications arena, Rothstein will continue to provide the latest thinking and solutions to our clients. Prior to joining Added Value in 1994, Rothstein was a director of client services at Lieberman Research West.
Marie Ridgley, currently co-Managing Director of the Added Value UK office, will then take the helm of Added Value’s New York office as Executive Vice President, Managing Director. As a seasoned brand strategist, Ridgley has run one of the most successful and pioneering offices in the Added Value network for many years, and has been a driving force in building Added Value’s Branding for Good reputation in sustainable innovation and marketing practices across Europe. She started her career at Bacardi/Martini UK Ltd, where she was marketing manager for Bacardi Rum and Bacardi Breezer.
Ruth Moss took on the newly created Executive Vice President, Global Development Director role in January 2011. Prior to this appointment, Moss served as Added Value’s EVP of Brand Development in North America. This new position will focus on establishing innovative globally-developed offers within the US, which harness the sharpest strategic thinking from around the global group. A leader in the development of CharacterLab™, Moss will now champion its use more broadly, as well as Added Value’s new positioning tool, Brand Sum.
Helen Firth joins Added Value NA from Paris, as Senior Vice President, Brand Development. Firth brings over 15 years of planning experience in international brand and communications strategy gained at some of London’s top advertising agencies, including Ogilvy and BBH. Firth will be responsible for communications platform development and channel strategy work. She will operate predominantly from the company’s San Francisco office.
Maggie Taylor, CEO of Added Value North America says, “I’m extremely pleased to have these talented women by my side to continue building our client relationships in the US. Through their passionate commitment to clients’ success, they’ve earned tremendous respect throughout the organization. These roles will give us an even greater ability to help our clients tackle their toughest marketing challenges.”
Full bios and photos are available online at Pressitt.com.prev next