I'm a what?!

15 Jan 2011|ladams

While I don’t think of myself as a very astrological person, I could never think of myself as anything but an Aquarius. That all changed today when I was informed of a new star sign, Ophiuchus, which has shifted the dates associated with all signs and I now find myself a Capricorn.  I’m actually upset! Based on a quick read through my social networks, it seems as though a lot of people are also upset. We’re all frantically shouting that our identities have been taken away.

But why is it that such a small seemingly insignificant thing can make us feel so robbed? Do I really feel as though I am a different person? Of course not, but there is a sense of loss that I can’t put my finger on. I don’t want to let go of the sign I analyzed at 6th grade sleepovers!   As a person generally interested in consumer behavior, I’m fascinated by the reaction of so many people, and very surprised by my own, especially since I couldn’t tell you the last time I actually read my horoscope.   Going forward, will people really adopt their new star sign and learn about their “new personality traits?” Or will they ignore this new sign and carry on checking the weekly horoscope for their old selves? Regardless of star signs, could this astrological outrage actually inspire us all to take a deeper look into ourselves? Perhaps.

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