Leslie Pascaud keynote speaker at Brands and Branding for Good Conference

09 Sep 2010|Added Value

Charles Darwin once said that it’s not the strongest of the species that survives, nor the most intelligent.  It’s those the most adaptable to change.

Added Value’s global director of Sustainable Marketing Practice, Leslie Pascaud, will be in South Africa this October as the keynote speaker of the second annual Brands and Branding for Good Conference.

Leslie, who returns to speak at the conference for the second year running, will focus on the opportunities offered by sustainable innovation. In the past 3 years, businesses have either seized or missed sustainable innovation opportunities. Leslie will share some of these insights in a series of category overviews, as well as delving into some of the sustainability issues facing the African market and how local brands might address them through innovation.

According to the organizers, “the Brands & Branding for Good 2010 conference is an opportunity for local business to plug into a world of global insights, local case-studies, panel discussions and presentations over either one or two days. The event builds on the success of the inaugural conference held in 2009 to give brand owners and their agencies the opportunity to understand and appreciate the prevailing consumer shift, and align their brands with sustainable values.”

A line-up of respected international and local speakers will address attendees at the Hilton Sandton on the 13th and 14th of October. Joining Leslie on the podium will be:

Terry Volkwyn
CEO of Primedia Broadcasting which owns radio stations Talk Radio 702, 567 CapeTalk, 94.7 Highveld Stereo and 94.5 Kfm.

Jo-Ann de Wet
Operations Director, McDonald’s, South Africa

Mzamo Masito
Marketing Director, Nike , South Africa

Jean Cox-Kearns
Senior Take Back and Recycling Manager, Dell Europe, Middle East and Africa

Paul Bannister
Managing Director, Ignite. Served as the acting CEO of the International Marketing Council of SA during the crucial build-up to the hosting of the World Cup.

Nicholas Maweni
Marketing & Communications Executive Sub-Sahara Africa, IBM

Mitch Faigan
President, Citizen Brand

Jean Cox- Kearns
Leads the Dell Take Back organisation for the EMEA (Europe, Middle East and Africa) Region

Mindy Goldstein
Partner & Programme Director Ogilvy & Mather, and member of the founding team of OgilvyEarth, New York

Seth Farbman
Senior Partner and President, OgilvyEarth, New York

Mike Schalit
Chief Creative Director, Net#work BBDO South Africa, and Co-founder of the MAL Foundation

Deon Robbertze
Executive Creative Director of Zoom and Creative Director OgilvyEarth at Zoom Advertising, South Africa

Melissa Attree
Social Media Marketing and Communications Professional and Founder, GetOn eMarketing

Mike Freedman
Founder, Freedthinkers

Nicola Robins
Sustainability Strategist, Incite Sustainability

Andrew Human
CEO, The Loerie Awards

Registration for the conference is now open; enquires and bookings via lynn@brandsandbranding.co.za or Brands & Branding for Good Conference 2010.

Guests of Added Value will receive a discounted rate for the conference. For more information contact Kate Wolters.

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