Innovation: Sustainable Innovation

01 Jan 2009|Added Value

We help clients to develop strategies that will create more sustainable new products, services and business models.

In our view the words ‘sustainable’ and ‘innovation’ should be redundant. What company wants to invest the millions of dollars necessary for anything that won’t be sustainable?

We firmly believe that brands and businesses that want to succeed must go beyond satisfying currently articulated consumer expectations and lead sustainable innovation.

Because it is the launch of attractive sustainable offers that will drive consumer behaviour change and build businesses.

We analyse the issues and opportunities, benchmark best and worst practices, probe expert opinions and identify the trends that unearth opportunities. We act as facilitators to move the process forward: stimulating, developing, fine-tuning and evaluating the sustainable innovation concepts/initiatives that will become tomorrow’s products and services.

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