New Meanings of Value

03 Apr 2009|tommy

We’ve been hearing a lot about “value” lately, mostly in response to changing consumer perspectives in a recessionary economy. I came across this at PSFK, and was struck by how clearly it communicates that value is a mutable characteristic, wholly determined (at heart) by the buyer.

A group of us had an informal conversation about this earlier in the week, and clearly concluded that value equations can change drastically on a dime. One topic was to judge the relative value of a two-year old Mercedes S600 or a brand new Toyota Prius. One team member had found listings indicating that both cost the same amount of money – which one is the better value?

Depends on your criteria, I guess, but it seems like most people would say, “neither, if you don’t really need a new car.”

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