Added Value appoints Paul McGowan to Chief Marketing Officer
13 Feb 2009|Added Value
Added Value has appointed Paul McGowan as its first Chief Marketing Officer in a move designed to ensure the company continues to lead the market in brand development, innovation and marketing insight.
In his new role, McGowan will lead an investment in brand development and innovation approaches by the group across its 24 international offices in 14 countries.
Paul McGowan, who was previously CEO Global Clients, has forged many of the group’s relationships with iconic global brands including Levi’s, Pepsi, Pernod Ricard and Nestle.
“This recession is far deeper and wide-reaching than downturns experienced in most marketers’ lifetimes. Consumers are demanding more tangible propositions across every category, which are placing brands under tremendous pressure to deliver real value, faster and better than the competition.
“Our continued commitment to invest in developing strategic tools and expert teams will enable us to deliver stronger, more robust answers to our client’s toughest marketing challenges,” says McGowan.
As evidence of this commitment, Added Value will launch a major digital innovation and research platform in the summer to better capture conversations, views, opinions and experiences from communities of experts and consumers, as well as encourage dynamic interaction and idea generation.
“There are plenty of agencies conducting on-line research, but our platform will enable clients to conduct entire innovation processes on-line, leveraging all the associated benefits of speed, interaction and diversity making fewer, better, faster ideas, a reality,” adds McGowan.
The investment in new innovation tools follows the appointment of Nina Jenkins and Izzy Pugh as its first UK Creative Directors in Autumn 2008. This signalled Added Value’s commitment to using creative expression, strategy and design to further its world renowned brand development and marketing insight pedigree for the benefit of its clients.
About Paul McGowan
Paul joined Added Value in 1989 then a start-up marketing agency with about 10 consultants. He was made board director of the UK business in 1994, joined the Added Value Group board in 1996 and was appointed Group Chairman in 2001.
Since 2004, Paul has been CEO of Global Clients for the Added Value Group, concentrating on building international relationships with some of the world’s most iconic brands. Paul is recognised as one of the leading marketing thinkers in the luxury market.prev next