ROI of Diversity: Aligning Diversity, CSR and Multicultural Marketing
30 Jun 2008|Added Value
There is an emerging market reality in the United States, driven by changing consumer population dynamics, heightened global competition and greater demand for corporate transparency and accountability. Companies that are able to realign their diversity initiatives, Corporate Social Responsibility (CSR) and multicultural marketing efforts can produce new levels of value in this changing marketplace.
Harvard Business Review June 2008
By Stephen Palacios, Exec VP, Cheskin Added Value
Published in the June 2008 issue of Harvard Business Review
For more information on this topic or other corporate growth opportunities in the Hispanic market, contact Stephen Palacios via email or at 917.860.0517
To read the full article, click on the link below.