The new longing for substance
05 Mar 2008|Added Value
The post-depression economy is over. People are moving away from the “stinginess is cool” mentality and are again demanding for quality. But the quality promises given by companies are increasingly questioned. In addition to product quality, politically correct behaviour is becoming an increasingly important role. And these claims have grown through verifiable blogs, forums and communities on the internet in real-time. In times when private brands have to catch up with quality and design, price looses its function as quality indicator, objective quality label and third party assessments end up being increasingly the focus. The times in which consumers were seduced with flowery promises are gone. Honesty and commitment to customers and their needs are the focus. Because brands do not only live from their beautiful appearance but from its substance.
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