TV channels (yet) with the strongest profile
16 Jan 2008|Added Value
Published in: MARKENARTIKEL edition 1/2008
Author: Karin Gebhardt
“Relevant differentiation” is at the core of brands and accordingly uniqueness is seen as “sine qua non” for successful brand management. This is also valid for media. But as the current second study conducted by Icon Added Value shows, the picture hasn’t changed.
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