Branding for Good News - Issue 5
05 Oct 2007|Added Value
‘Branding for Good’ Summit postponed until Thursday 6th March 2008.
As valued readers, you know that the ethical arena is moving at a phenomenal pace, prompting a raft of “green” product launches and communications. Brands are eager to communicate their ethical positioning for fear of being left behind – but at what cost?
Research conducted by the Added Value team so far, has confirmed our belief that authenticity needs to be at the very heart of any ethical brand proposition. In order to conduct more in-depth research into emotional brand equity and green communication, we have decided to postpone the ‘Branding for Good’ Summit until March 2008. We’re confident that our research will identify clear opportunities for our Summit delegates on how to deliver a credible ethical marketing strategy that’s right for their brand.
Our ‘Branding for Good’ Summit – Green 2.0: Avoid the Greenwash will now be held on Thursday 6th March 2008. Sir Martin Sorrell, Group CEO of WPP will be keynote speaker and the venue remains East Wintergarden at Canary Wharf.
Other speakers confirmed include Marks & Spencer, HSBC, and E.ON. To register your place, go on-line or contact one of the Branding for Good team.
Whether incremental or ‘disruptive’, there are growing incentives to innovate on the environmental front. The question is “how do you get green innovation right?” And the stakes are high with credibility taking on a whole new meaning in a world where marketers are increasingly accused of greenwashing. Read more …
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As well as securing a sustainable future, innovation is essential for business success. It means accessing new markets, introducing new business models and delivering new products and services. We asked Lynne Elvins from Forum for the Future for her views. Read more …
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