CSR put to the test
16 Sep 2007|Added Value
Published in: Marketing Journal – Special Edition: „Trust“
Author: Dr. Hildegard Keller-Kern
The world is coming closer together. Globalization wears on, the world trade grows. Large, global companies will play an even bigger role in the global economic performance. Their importance is not only reflected on increased sales figures but also on increased confrontation with issues of social responsibility. As a result, more and more companies write on their flags the subject of CSR to integrate it effectively in their image. But how big is this issue really? Is this going to be the next marketing hype or a revolution between businesses and consumers.
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