And the verdict is

03 Nov 2004|Christoper Ireland

We tell our clients repeatedly, “Don’t count on changing people’s behavior. Even if you have buckets of money. It takes time and/or motivation–not money.”

If you read my blog yesterday on the election and the hope that a youth vote would change its behavior and show up to vote, you probably understand why I’m reminding myself of this truism. According to the San Jose Merc, “Many of the people Kerry expected to show – college students and other young people – never made it to the polls. Exit polling for The Associated Press found only one out of seven voters was age 18-29.”

Maybe next time.

prev next