Managing MY corporate blog

19 Nov 2003|Added Value

Since we started our corporate blog, people have asked what the challenges are in managing blogs in a corporate setting. One of the big ones is inspiring people to take the time to post. Many people here will tell me that they’d love to blog but they can’t commit the time and I’m the first to suggest all sorts of ways to blog without it taking hours.

Now here I sit feeling very guilty for not posting for 3 weeks! (I had no idea). However, I’ve learned a valuable lesson – it’s not that easy to be a constant presence online. I still maintain that the rewards are great for companies who blog. But now I’m a bit more humbled by the challenges.

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