The best marketing comes from the heart

04 Apr 2003|Added Value

I just received an email from a colleague who heads a marketing services firm. Her email was a personal plea to raise awareness of a pervasive form of cancer that had struck her family. Coincidentally, her firm had just finished a campaign for a new client whose product is used to test for this disease. Clearly this email was also an attempt to bring visibility to her firm’s services and her client’s product. But overall the stronger message was a sincere commitment to the personal and professional well-being of her friends, colleagues, employees, and clients.

We babble on about authencity in marketing, the importance of being honest. I think the most potent form of marketing is that which truly comes from the heart.

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